American Crew vs Cremo: The Battle of the Styling Gels

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It’s no secret that American Crew and Cremo are two of the leading men grooming brands around.

If you’re reading this, you probably have bought a product or two from either of them.

It’s also clear that both are solid brands, going by the number of users/followers each brand commands.

If that’s the case, how do you determine the better of the two?

Although it’s slightly subjective, there are certain factors that may point towards the better brand out of the two.

To make it easy to choose, we’ll be comparing some of their products based on these factors.

We’ll be looking at the packaging, texture, application and most importantly, the price of the products.

The review will be based on both brands’ styling gels, the American Crew Firm Hold and Cremo Thickening Gel.

American Crew vs Cremo: Comparison


The American Crew Firm Hold is available in 8.4 fl oz, 13.1 fl oz, and 33.8 fl oz.

On the other hand, the Cremo Hair Styling Gel is available in 6 fl oz only.

You’ll be able to get the American Crew in 8.4 oz for 12 dollars while Cremo is available at 13 dollars.

There are a couple of advantages here for American Crew Firm Hold. First of all, you’re not restricted to a single package.

You can choose the size that most fit your need. You could buy the 33.8 oz, which is family size if the plan is for more than one person to use it.

This isn’t for the Cremo Gel, as it’s only available in 6 oz.

The other advantage is that the AC Firm Hold is cheaper when you compare the lowest size with that of Cremo.

So, even if you’re going to choose that, you’ll save money with American Crew. One area where Cremo may be attractive to some people is in the size department.

It’s quite smaller, so it’s easier to grab and pack somewhere in your bag when you’re going out.

However, the size difference isn’t much different, especially considering that you can get the American Crew Firm Hold in a similar size.


Both products are scented. I’ve not seen many complaints about the American Crew Firm Hold scent.

Some reviewers noted that it’s almost non-existence. The Cremo Hair Styling Gel has a signature cologne. The reaction to it is mixed.

Some like it and some don’t. Overall, I’ll say they are pretty similar and not much difference to say one is better than the other.

But if you’re sensitive to fragrances, you may want to go with American Crew Firm Hold since most who used to say it smells good. I’ve not seen anyone disparaging it as a result of its smell.


The Cremo Hair Styling Gel has a thicker texture than the AC.

In fact, the Firm Hold comes in liquid form. If you want the gel to be sticky and not runny, then go for the Cremo Gel. However, if you like it light and runny, then go for the AC.


As mentioned above, I think the American Crew Gel gives you a lot of options at different price points.

The lowest sized one is also cheaper than the Cremo Gel, going by the price of both.

It may be that the Cremo Gel is more expensive because it’s also designed for professionals.

Looking at the bottle, you can see it’s a barber-grade styling gel, so that may play into the price too. If you’re looking for a barber grade, then Cremo is better.

However, if you’re looking for the most affordable, then choose Ac.


Both have good ingredients, to start with. The two gels are alcohol-free. While AC is formulated for dry hair, the Cremo Gel can be used on all hair types. Here is the ingredients list for both:

American Crew Firm Hold:

Aqua/Water/Eau, VP/VA Copolymer, PVP, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Polysorbate 20, Caprylyl Glycol, Triethanolamine, Panthenol, Tetrasodium EDTA, Allantoin, Carthamus Tinctorius (Safflower) Seed Oil, Propylene Glycol, Panax Ginseng Root Extract, Quillaja Saponaria Bark Extract, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Phenoxyethanol.

Cremo Barber Grade Hair Styling Gel:

Water (Aqua), Lanolin Wax, PVP, Cetearyl Alcohol, Tribehenin, PEG-8 Bees Wax, Tridecyl Stearate, Ceteareth-25, Propylene Glycol, Tridecyl Trimellitate, PEG-40 Hydrogenated Castor Oil, Dipentaerythrityl Hexacaprate, Alcohol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Triethanolamine, Caprylyl Glycol, Phenoxyethanol, Isopentyldiol, Fragrance (Parfum).

As you can see from the ingredients list, you can see that Cremo contains lanolin, which is among questionable ingredients. It’s a product from sheep.

It also contains beeswax, which is from bees. So, it’s not cruelty-free. While American Crew is a cruelty-free brand, it is free from animal-derived ingredients.

It also has some plant-based ingredients like ginseng root extract, which is always good to see.

For one, I’d say that American Crew has a better ingredient list than Cremo.

Finally, there is alcohol on the list of Cremo Hair Styling Gel. If you are always looking to avoid it, then your best option is AC.


From the above, it’s easy to see that the American Crew Styling Gel has more positive points going for it than the Cremo Styling Gel.

It’s cheaper, has a favorable scent, doesn’t contain alcohol, and is free from animal-derived ingredients.

Aside from the fact that it can save you money, you may likely get a better experience using it than Cremo. But that’s a personal decision for you to make.

Based on the facts presented here, you should be convinced to buy American Crew.

But if you have other things you consider when looking at products like this, that might make you not choose AC, let’s know in the comments.

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