In line with the ever-expanding grooming system, is the attitude change of both men and beauty brands towards male skincare regimens.
Not so long ago, established skincare brands were wholly focused on creating products for the female audience, leaving their male counterparts entirely out of the picture or just struggling for the leftovers.
This history was full of a variety of factors. Among them was the general indifference of men towards tiring skincare products and routines.
Fortunately, as more and more beauty brands venture into the male beauty market, the awareness of the importance of an adequate grooming routine increases.
These brands understand that skincare is essential for healthy skin and that men, just like women, deserve premium quality products. They recognize the distress men face and provide the full package in terms of simplicity, quality and overall healthcare (physical and mental).
In this post, we will discuss two such brands that offer a wide array of products and services to their customers. They are Brickell Men’s Products and Baxter of California. Two giants with substantial influence in the men’s beauty industry.
Brickell Men’s Products
Brickell is a luxury men’s skincare brand co-founded by Josh Meyer and Matt Bolduc in 2014.
The company is based in Miami, Florida. However, its products are manufactured in South Portland, Maine.
Josh and Matt were constantly inspired by the vibrance and energy of their neighborhood and strived to develop a brand with the same feel. Hence, the name Brickell men’s products.
Brickell is best known for its natural and organic formulas which are free from harmful, chemical-based ingredients. The brand headlines products that are designed to repair blemishes, eliminate inflammation, protect from environmental pollutants, and other grooming essentials that are valid for all hair and skin types.
Baxter of California
Different from the upstart- Brickell, Baxter of California is a male-focused beauty brand that has been existing for several decades.
The company was founded in 1965 by Baxter Finley in the heart of Los Angeles, with the aim of creating products that would enable men to make their own signature statements.
Although the brand is best known for its hair products, Baxter of California is still one of the best male-centered skincare brands in the market. They offer high-quality products that are manufactured using clean, natural ingredients to their patrons.
The saying “the new outshines the old”, does not hold true when it comes to this brand as Baxter remains at the forefront of the skincare industry, regardless of the relentless passage of time. It is the perfect blend between classic and modern. The company frequently updates its formulas and products with the latest technology to keep up with the times and remain relevant in the industry.
Even after five decades, Baxter of California still offers products that help guys look younger and feel better.
Comparison Between Brickell Men’s Product and Baxter of California
Like most luxury brands, Brickell and Baxter were established after a certain lightbulb moment, which pushed the founders to create impressive products that are used today by men all over the world.
Brickell for one was created with a vision of providing men with high-quality and toxin-free goods that were not just an afterthought of women’s skincare brands.
This idea was generated from the eye-opening realizations that aging is relentless, skincare is crucial for overall health, and men also deserve quality grooming products.
Similarly, Baxter of California pursues the mission of providing all men with premium products needed to make their singular statements. The brand was formed to go against the norms by proving that premium shouldn’t be pretentious.
Design and Packaging
When shopping for beauty products, the outward appearance of the selected item is the first aspect people consider before purchasing.
Naturally, both men ad women have their own preferences when choosing what to buy. Therefore, it is important that beauty brands harness this general knowledge when deciding on their design and packaging. After all, this is an indispensable marketing strategy that determines whether they sell or not.
Brickell men’s products come in sturdy, crisp boxes and utilize colors like red, green, and black for their jars, bottles, and tubes.
As for Baxter of California, their designs are clean, and crisp and come in mainstream masculine colors like blue, black, and white.
Regarding product usage, Brickell offers a simple-to-follow three-step regimen for general body care, acne control, shaving and anti-aging. This regimen is flexible and covers both the day and night shifts.
Most people who use Baxter of California products prefer to keep things simple and short. From a simple cleaning session using the daily body wash to applying a facial scrub and finally going in for a clean shave before applying some after-shave lotion.
Where are they Manufactured?
All of Brickell’s manufacturing and production take place in South Portland, Maine. From the brand’s offices and warehouses in Maine, numerous samples, jars, tubes, and boxes of their products are shipped to different parts of the globe.
Likewise, Baxter of California products is made proudly in the USA. Though the brand has International partnerships with companies in Switzerland and Germany where some of its tools are produced.
Other Characteristics
Both brands use organic, clean, and chemical-free ingredients to produce high-quality goods that do not cause side effects to patrons.
Many brands during their early stages of development test out the effectiveness of their products on animals. These tests, however, cause harm to the animals in one way or another. For ethical individuals, this fact is simply unacceptable.
Fortunately, both Brickell Men’s Products and Baxter of California are cruelty-free. Meaning that buyers can freely purchase items from either brand without any mental burdens.
Where Can I Purchase These Products?
If you’re searching for a trustworthy beauty brand to begin your skincare journey, then you can go for either of the above mentioned brands.
You can shop for Brickell’s products directly from their site or other similar websites.
Similarly, Baxter of California products can be purchased directly from their website or from the Baxter of California Barber Shop in West Hollywood, California, and authorized salons and retailers.