3CE is cruelty-free. That means the brand doesn’t test on animal or sell in countries where animal testing is required by law, such as China.
One issue that often comes up around 3CE, a Korean brand, is that their products are found for sale in China. Actually, the brand doesn’t have physical stores in Mainland China, but only ships its products over there.
So, in most cases, they are able to bypass mandatory animal testing. Here is more discussion about this brand, and many other Korean brands.
3CE and stylenanda, have been purchased by L’Oreal group of companies. Formerly, 3CE was owned by Nanda, also a Korean brand. Now that it is owned by L’Oreal, which tests on animals, 3CE will be considered not cruelty-free.
What Is 3CE?
The full meaning is 3 Concept Eyes (3CE). It is one of the most popular and growing cosmetics brands in Korea. The brand sells skin care accessories, makeup products as well as nail products.
While they may not be as popular as Etude House, Holika Holika, and the likes, they are really expanding and getting more patronage.
Thanks to their cruelty-free status, they are supposed to keep growing. So, keep your eyes on the brand if you’re looking for a cruelty-free makeup brand.
Is 3CE Vegan?
The brand may make and sell vegan products, however, it’s not likely the brand is 100% vegan.
This is because it is now owned by L’Oreal, which isn’t a vegan or cruelty-free brand. L’Oreal finances animal testing even though the brand claims it is trying to stop the practice.
Until then, L’Oreal and brands under it are considered not cruelty-free unless otherwise stated.
What exactly is vegan?
A vegan brand is one that doesn’t employ any animal-derived ingredients in its skincare products. Therefore, a brand can be cruelty-free but not vegan.
However, a brand that is 100% vegan will always be cruelty-free since such a brand will also not conduct animal testing.
Check also Is Canmake Cruelty-free and Vegan?
Why should you only patronize vegan brands?
By patronizing vegan brands, you’re encouraging them to keep doing what they are doing.
However, if you patronize brands that aren’t vegan, then you’re in essence promoting what they are doing, which is making animals suffer.
Fortunately, there are a lot of vegan brands out there to choose from, depending on your needs and buying preferences.
However, the fact still remains that the number of brands that are not vegan far outweighs those that are.
But as more brands embrace the practice, the selection pool will continue to enlarge and make choosing even easier.
Is 3CE Certified By Any Brand?
No, 3CE isn’t certified by any cruelty-free organizations. These organizations often email brands and ask them about their animal testing policy.
Some research will also go into the brand such as where they are selling the products, what the media says about their animal testing, and so on.
Before a brand can be tagged cruelty-free, it must fulfill all necessary protocols such as not testing on animals or using animal-derivative ingredients in its products.
The most popular of them are Cruelty-Free Elephant, PETA, and Leaping Bunny.
How Do You Determine a Brand Is Cruelty-free?
The first step is to see if any of the brands above have listed the brand as cruelty-free or not. If they are not available on the list, it’s most likely they are not cruelty-free.
However, a further step is required, which is to contact the brand about their animal testing policy. Some brands are open about this while many are not.
Those brands that state that they don’t test or use animal-derived ingredients directly or indirectly are labeled “cruelty-free”.
If they say otherwise or are not willing to reveal it, they are either labeled to be in the grey area or non-cruelty-free.
Are there Alternative Brands?
- Etude House
As you can see, 3CE is not a cruelty-free brand that you can consider if you’re looking for brands that don’t test on animals.
So, if you’re after a 100% vegan or cruelty-free brand, you have to continue looking for alternatives. Fortunately, there are some substitutes, some of which I’ve included in this article.