Equate is a famous health and beauty care brand that produce a wide range of products including soap, lotions, conditioner, and OTC medicines among others.
It also produces various kinds of vitamins and supplements like weight-loss shakes.
Many people are curious about the animal cruelty status of the brand, especially concerning the cosmetics production process.
Is Equate cruelty-free? What’s the company’s status on animal testing?
Let’s address these questions:
Is Equate Cruelty-Free?
Equate is not cruelty-free.
This indicates that the brand engages in animal testing, their suppliers do or they finance animal testing of products and ingredients.
Equate is not an animal-friendly brand in case you’re an animal lover or enthusiast and you’re looking for one.
Furthermore, Equate is not owned by a cruelty-free parent organization.
Equate is owned by Walmart, a private label brand that acquired Equate and other brands to provide the general populace with the required pharmaceutical and health products at a reduced price.
Walmart is not cruelty-free and many of the private brands owned by Walmart are not cruelty-free too.
Some years back, Walmart was petitioned about its animal testing practices.
Is Equate Certified By Cruelty-Free Organization?
No, Equate is not certified by any cruelty-free organization.
It is not certified by PETA and Leaping Bunny, two of the top cruelty-free organization.
These organizations have proven to conduct research and only certified brands that are truly cruelty-free while they expose the ones that engaged in animal cruelty in different industries.
This means that Equate conducts animal testing pre or post-production stage, the company uses animal ingredients during the manufacturing process or their suppliers conduct animal testing.
Is Equate Vegan?
Equate is not a vegan brand even though it produces some vegan products.
Moreover, since the company is not cruelty-free, its vegan status is nullified too, and can’t be considered a vegan brand.
Equate is not a cruelty-free or vegan brand.
It is almost owned by Walmart and operates under similar animal testing policies as the parent company.