Guess is not cruelty-free.
This could mean that the brand sells its products where animal testing is required by law. Here is what the brand published around 2008 on its practices:
Guess’s Use of Fur
The American lifestyle brand famous for its trend-setting denim is proud to announce that it will stop purchasing fur in any of the apparel collections as of September 1, 2007. Any clothing using fur already in production will be phased out of sales channels by April 2008.
GUESS supports the prevention of cruelty to animals. In addition, there have been many new and exciting developments in textile technology. GUESS?, Inc. will continue to strongly pursue original and inventive methods of design and production with the use of faux fur. The immense variety of faux furs on the market today is not only comparable to actual fur, but also offers more room for creativity. GUESS?, Inc. is proud to maintain its commitment to class and innovation.
Beginning in April 2008, GUESS?, Inc. will commit to the exclusive use of premium faux fur and will no longer sell any real fur products in any of its clothing collections. As always, GUESS?, Inc. promises to deliver a full line of glamorous clothing and accessories.
Why Guess Isn’t Cruelty-free
While the brand has promised to stop using ingredients derived from animals in its clothing and accessories, it has not mentioned whether it is testing on animals or not. Also, the brand stated towards the end of the article:
GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.guess.com.
This means that the brand will sell where it is required by law, notably in Asia.
Is Guess Vegan?
Yes, Guess is a vegan brand. Going by the above quote, it means that Guess has stopped using fur and other ingredients from animals in its products.
Is Guess Owned By a Parent Brand that Tests on Animals?
No, Guess isn’t owned by a parent brand that tests on animals.
Are there Alternatives to Guess?
Yes, there are alternative brands you can look into if you want to avoid Guess. Some of these brands include:
- Michael Kors
- Calvin Klein
- Ralph Lauren
- Nine West
- Tommy Hilfiger
- North Face
A Little About Guess
Guess is a global lifestyle brand established in 1981 to provide apparels and accessories to men, children and women.
Although the brand started with Demin Jean, it has grown to be a big brand serving several countries.
While it’s major branches and audiences are in America and Canada, the brand has distributors in Asia, Africa, Europe, and Australia.
You can even find its products in the Middle East. Most of Guess’s products can be found on the official website as well as select retailer stores around the web.