Is Ralph Lauren a Good Brand?
Brands rise and fall, popularity waxes and wanes, and we are left wondering whether what was cool yesterday is still cool today.
Have trends moved on? Have brands lost their touch?
There is far too much going on in the world of fashion for any one person to keep tabs on it all, so we often wonder what’s going to happen next.
This quick post will cover the style, quality, and sustainability of Ralph Lauren. And then, weigh whether it still holds up to the standards of its not so long gone glory days.
Is Ralph Lauren a Good Brand?
Yes, Ralph Lauren is a good brand. Aside from maintaining its reputation over the years, the brand has continued to keep pace with modern clothing practices.
Most of the other brands that are not forward-facing have been displaced. Fortunately, RL is still going strong for some of the reasons we cover below, so keep reading.
Style
If you think of polo shirts, the first thing to come to mind is probably a Ralph Lauren shirt.
The iconic polo player logo on an iconic polo shirt is not something that will ever lose its effect.
However, the steady increase in the size of the logo has started to turn away many avid advocates for the brand as they feel it’s starting to look a little gaudy.
A little too much.
But, conversely, the rising popularity of Polo Bear on Ralph Lauren’s other clothing items such as sweaters and jumpers says that the brand is just as popular and stylish as ever.
Quality
There is a disappointing trend in modern fashion where we have seen the price of clothes start to skyrocket while the quality begins to embark on a subtle, but still very real, decline.
Unfortunately, Ralph Lauren is no different.
While they have managed to maintain higher levels of quality than most, their more recent garments have started to show signs of following other brands down the lower quality route.
However, the Ralph Lauren Blue Label items, of many different types and styles, are still exceptionally good quality with a long life expectancy and a generally high resale value.
Sustainability
Part of what makes a brand “good” is the steps they take outside of the actual product themselves to be a better company, support their employees, and reduce their environmental impact.
On this front, Ralph Lauren is an exceptionally good brand.
The brand is well on its way to being completely powered by renewable energy in the next few years as well as producing zero landfill waste from 2023 onwards.
And, to push the boundaries of sustainability even further, from 2025 onwards 100% of all Ralph Lauren packaging will be completely recyclable and sustainably sourced.
Not bad, for a global household name.
Does Ralph Lauren Still Have Good Quality?
Right from time, Ralph Lauren has been a brand that offers good quality clothing.
Their clothing lines are extremely popular, even though the popularity has now waned, you can still find them around.
Although it’s not considered a luxury brand, you can still find some great options in their line if you’re looking for reasonable quality.
Wrap Up
So, is Ralph Lauren a good brand? Yes, it’s safe to say they are.
They have been in the game for a long time and have managed to maintain a reputation for being a luxury brand.
While also attempting to alter their business model to become more sustainable.
And, in some cases, more affordable.
If you thought Ralph Lauren ever embodied what it means to be a good brand, then they still do today.
Arguably even more so.