Holika Holika is in the grey area. The brand is owned by Enprani, which doesn’t test on animals.
Also, if you’ve used any of their cosmetics products, you probably have seen it on the package.
Unfortunately, there is little information on whether they are selling their products in China or not. It’s well-known that most Korean companies would gladly sell in China.
And here, brands are required to test products or ingredients on animals.
At this point, it’s important to note that China is taking some steps towards changing the law requiring brands to test on animals before their products can be sold in Mainland China. Truly, some brands have everything in order, except that they have to sell in China were testing is required by law. This is not to condone the practice though.
Holika Holika Testing Policy
When asked about their animal testing policy, this is what the brand has to say:
Holika Holika complies with all laws regulated by Korea. At this point, Korea does not mandate Korean cosmetic companies to test their products on animals before they can be sold on the market. However, all countries require that all raw/organic materials be tested on animals if used for medical purposes; cosmetics are considered to be medical. Such testing is done with the companies who manufacture these raw/organic materials prior to our involvement with them. We hope you have found this reply helpful.
That is to say, if required to test products in a place like China, Holika Holika will comply, just as they would comply with the Korean government.
Unfortunately, we cannot gather the current status of their products, are they sold in China or not!
Is Holika Holika owned by a Parent Brand that Tests on Animals?
Holika Holika is owned by Enprani, a company that has claimed it doesn’t test on animals. Sometimes, the parent brand is cruelty-free and the one under it isn’t.
But in most cases, whatever the parent brand does will carry over to what those under its umbrella do.
Is Holika Holika Certified Cruelty-free?
None of the popular cruelty-free certification issuing brands have identified HH to be cruelty-free. As a result, we can only rely on the information provided by the brand.
Unfortunately, that isn’t forthcoming.
Read also Is 3CE Cruelty-free and Vegan?
Is Holika Holika Vegan?
As it’s not clear whether this brand is cruelty-free or not, we can only wait until there is complete information on their status.
So, if you’re looking to purchase a vegan brand, you may want to check out alternative brands to Holika Holika.
Up Next: Is 3CE Cruelty-free?