Romand is a cruelty-free. That means the brand doesn’t test on animal or sell in countries where animal testing is required by law, such as China.
What Is Romand?
Romand is a Korean makeup brand created by Saerom Min in 2016. The brand boast of products that include foundation, powder, lipsticks with glamorous looks that can rival Bobbi Brown, MAC or Etude House.
As a cruelty-free brand, this company is supposed to be a great alternative to many of the other Korean brands that are not cruelty-free. So, they should be on the top of your list of top Korean makeup brands.
Is Romand Vegan?
The brand may make and sell vegan products, however, it’s not likely the brand is 100% vegan. But since it’s a cruelty-free brand, it’s safe to buy their products even if they are not fully vegan.
The advantage of patronizing a brand like this is in the opportunity of supporting brands that don’t test on animals and to encourage other brands that are yet to join that the other side is indeed good.
What some brands are afraid of in joining the list of vegan brands is that they may not make enough profit or the lack of patronize.
But that is not a valid worry since there are plenty of cruelty-free/vegan brands that have continued to survive and some have healthy profit margins too.
What exactly is vegan?
A vegan brand is one that doesn’t employ any animal-derived ingredients in its skincare products. Therefore, a brand can be cruelty-free but not vegan.
However, a brand that is 100% vegan will always be cruelty-free since such a brand will also not conduct animal testing.
Why should you only patronize vegan brands?
By patronizing vegan brands, you’re encouraging them to keep doing what they are doing.
However, if you patronize brands that aren’t vegan, then you’re in essence promoting what they are doing, which is making animals suffer.
Fortunately, there are a lot of vegan brands out there to choose from, depending on your needs and buying preferences.
However, the fact still remains that the number of brands that are not vegan far outweighs those that are.
But as more brands embrace the practice, the selection pool will continue to enlarge and make choosing even easier.
Check also our review of Artnaturals brand.
Is Romand Certified By Any Brand?
No, Romand isn’t certified by any cruelty-free organizations. These organizations often email brands and ask them about their animal testing policy.
Some research will also go into the brand such as where they are selling the products, what the media says about their animal testing, and so on.
Before a brand can be tagged cruelty-free, it must fulfill all necessary protocols such as not testing on animals or using animal-derivative ingredients in its products.
The most popular of them are Cruelty-Free Elephant, PETA, and Leaping Bunny.
How Do You Determine a Brand Is Cruelty-free?
The first step is to see if any of the brands above have listed the brand as cruelty-free or not. If they are not available on the list, it’s most likely they are not cruelty-free.
However, a further step is required, which is to contact the brand about their animal testing policy. Some brands are open about this while many are not.
Those brands that state that they don’t test or use animal-derived ingredients directly or indirectly are labeled “cruelty-free”.
If they say otherwise or are not willing to reveal it, they are either labeled to be in the grey area or non-cruelty-free.
Are there Alternative Brands?
- Etude House
As you can see, Romand is a cruelty-free brand.
So, if you’re after a 100% vegan or cruelty-free brand, you don’t have to look for alternatives, unless of course, you are selective.
Fortunately, there are some substitutes, some of which I’ve included in this article. You want to ensure you check each one to be sure they are cruelty-free.
Up Next: Is Differin Cruelty-free?