For many consumers, there is something special about supporting a minority-owned business. Doing so will help give back while empowering new ideas. Nevertheless, many companies attempt to claim this status despite not qualifying. Consumers have to be cautious to ensure that they’re supporting legitimate black-owned businesses.
Otherwise, they may be giving their money to the majority or big corporations. Many people believe that Native is a black-owned business. Is it? The guide below will attempt to dispel any myths.
Learn More About Native
First, consumers should learn more about Native. What is it? What does it sell? Native is a company that sells hygiene products such as deodorant, soap, body wash, and more. The company was founded by Moiz Ali in 2015. It quickly became one of the fastest-growing CPG companies in the United States. It is estimated that it has more than one million customers around the country.
According to the official website, Ali founded the company after checking the label on his antiperspirant. He was stunned to discover that he was using a product that contained aluminum which can be dangerous. He quickly attempted to rectify the problem by creating a safer, aluminum-free solution. Native reformulates its products to accommodate the latest customer feedback.
More importantly, Native is known for creating deodorants and body washes using simple ingredients that people know about. It doesn’t use unknown ingredients that could potentially be harmful to people or the plant. It strives to protect the environment as well. Native has made this one of its top priorities since it always takes steps to reduce its environmental impact.
Nevertheless, this doesn’t mean that Native is a black-owned business.
What Is A Black Owned Business?
Black-owned businesses are businesses in the United States that are owned and operated by African Americans. In the early days of America, there were countless black-owned businesses. After buying her freedom, Elizabeth Keckley moved to DC where she started making dresses. Mifflin Gibbs was a free-born American from Philadelphia who became a lawyer, politician, and businessman. In particular, he owned a clothing store in San Francisco, California.
Other prominent African American businessmen from the past include Lunsford Lane, James Forten Sr., and William Brown. Today, it is estimated that African American businesses account for roughly 2 million of the business in the United States. The government has taken steps to help empower black-owned businesses by offering more assistance for acquiring federal contracts.
Grants for black-owned businesses are often available from the federal government NAACP, and other organizations. Does Native qualify as a black-owned business?
Is Native A Black-Owned Business?
As mentioned previously, Moiz Ali founded Native. Although Ali would be considered a minority in the United States, his business would not qualify as a black-owned business because he is not African American. The business was founded in 2015. The minority-owned business became a national success in a few short years. It was so successful that it was acquired by Procter & Gamble in November 2017.
In total, P&G acquired the company for $100 million. Furthermore, it should be noted that Ali later left the company. Today, Native is owned by Procter & Gamble so it is not a black-owned business.
More About Procter & Gamble
Procter & Gamble acquired the company in 2017. Therefore, it is essential to learn more about P&G. Once you’ve done that, you’ll know whether Native is a black-owned business. P&G is an American multinational company based in Cincinnati, Ohio. The company was founded by James Gamble and William Procter in 1837. Today, P&G sells a variety of products in several categories, including health, hygiene, and personal care. Plus, the company sells baby products, feminine products, grooming products, and more.
In 2014, the company generated more than $83 billion in sales. Since P&G is a public company, it doesn’t have a sole owner. Instead, its shares are owned by people around the world. The current CEO and President of the company is Jon Moeller who was born in Chicago, Illinois.
Jon Moeller is not an African American man. It would be incorrect to label Procter & Gamble a black-owned business. Since the company owns Native, the same can be said about Native too.
Why Buy Native Products?
Despite not being a black-owned business, it is still wise to consider buying Native products. The company is backed by P&G so you can rest assured knowing that you’re going to receive high-quality products. Another thing to remember is that Native creates safe products using simple ingredients. When you look at the label, you’re likely going to recognize every ingredient on the list.
Again, the company might not be black-owned, but it still has a lot to offer. It protects the environment while providing consumers with effective, safe products. With Native deodorant, consumers will know that these products haven’t been tested on unwilling animals. Plus, the company offers everything you need to keep yourself clean. It sells deodorants, soaps, body washes, and more.
Consider protecting the environment by purchasing and using Native products.
What Does Native Sell?
Native has become a powerhouse in the hygiene industry because it is so diverse. It has proven to be one of the most versatile companies in the industry. It became popular thanks to its aluminum-free deodorants. While Native deodorants are still its most popular products, the company also sells soaps, toothpaste, sunscreen, shampoo, and more. Fans of the company will be happy to know that they can purchase discounted gift sets and bundles.
In the skincare category, the company offers facial moisturizers, facial serums, and facial cleansers. In the body category, you will find body washes, bar soaps, and lotions. These products are manufactured using the same principles to ensure that the customer is going to be protected and that Mother Nature will not be harmed.
Whether you’re choosing soaps, shampoos, or body washes, you’ll be able to choose from a variety of scrumptious scents. Some of the most popular scents from Native include coconut & vanilla, charcoal, citrus & herbal musk, and lavender & rose. Alternatively, you can pick the unscented versions.
Plastic Or Plastic Free?
Again, Native is serious about protecting the customer and the environment. Besides offering aluminum-free deodorants, it also offers plastic-free options. You may be worried about the plastic decaying in a landfill for many years. Isn’t it best to avoid plastic when possible? If you feel this way, you should consider purchasing this plastic-free deodorant from Native.
This deodorant uses the exact naturally-derived ingredients as the company’s regular deodorant so you’re going to receive identical results. Both provide reliable odor protection and they’re free of aluminum. The only difference is that the plastic-free deodorant does not feature a plastic package. Instead, it is 100% plastic free.
The only downside is that the deodorant may retract when you try to use it. If this happens, you’ll need to hold it to apply it to your underarms. Regardless, a lot of people will prefer to use this deodorant because it is safe, reliable, and eco-friendly.
Hypoallergenic Formula
According to the US Centers for Disease Control and Prevention “CDC,” 9.2 million cases of skin allergies were reported in the United States in 2018. The study focused on children under the age of 18 living in the United States.
Skin allergies in children and adults can be caused by a broad range of factors, including food, hair care products, bar soaps, body washes, cosmetics (make-up), laundry detergents, body lotions, face creams, and environmental factors.
The severity of skin allergies varies from mild to very severe. Some people exhibit skin allergies so severe, they find themselves seeking treatment in a 24-hour medical center or hospital emergency room.
People with a history of skin and food allergies are at the highest risk of developing unexpected symptoms. Redness, itching, swelling (edema), dryness, pustules, and pain.
Native’s hypoallergenic formula is ideal for allergy sufferers and people with sensitive skin. The ingredients derive from natural sources like copra (coconut oil), peppermint plant, V. planifolia (vanilla), lavender plant, and rose petals.
Native Aluminum-Free Deodorant
One of Native’s most popular products is its aluminum-free deodorant. Consumers have been well-aware of the health concerns surrounding aluminum. Evidence shows a connection between cancer in breast tissue and aluminum found in antiperspirants.
Aluminum is believed to cause breast cancer by altering hormone levels. Members of the international healthcare community recognize the dangers of aluminum antiperspirants. However, some experts believe there are minimal risks in minuscule exposure cases. If you are overly concerned about your health or have a history of breast cancer, Native aluminum-free deodorant is a great option.
Summary – Is Native Deodorant Black Owned
Moiz Ali established Native, a personal goods brand, which was later acquired by American-headquartered Procter & Gamble Company (P&G). P&G acquired Native in 2017, for $100 million.
Native is a personal care product brand. The Native line includes face creams, deodorant, body wash, bar soap, toothpaste, brightening facial moisturizer, and body lotion.
Native’s hypoallergenic formula is recommended by dermatologists for people with eczema and contact dermatologist.